Technical SEOSpotlights for your web cave.
Your site can have the best copy in Seattle and still be invisible if search engines can’t crawl it, render it, or trust it. Technical SEO is the infrastructure work that decides whether anything else you publish gets found at all.
What is technical SEO?
Technical SEO is the practice of optimizing a website's infrastructure — crawlability, indexation, page speed, structured data, and site architecture — so search engines can find, understand, and rank its pages. It doesn't change what your site says; it removes every obstacle between what you've published and the people searching for it.
Think of it as clearing the trail before the expedition. A brilliant page that Google can’t crawl is a Sasquatch that never leaves the cave: technically real, functionally a rumor. Fixing the fundamentals clears the trail, one obstacle at a time. Escape the deep woods of Google.
What does a technical SEO audit actually find?
A technical SEO audit maps every barrier between your site and a ranking: pages blocked from crawling, indexation gaps, broken redirects, missing canonical tags, duplicate content, orphaned pages, and wasted crawl budget. The deliverable is a prioritized fix list in plain English — what's broken, why it matters, and what to fix first.
We publish a full sample audit so you can see the deliverable before you spend a dollar — real format, real depth, nothing hidden behind a sales call. If an agency won’t show you what its audit looks like, ask yourself why.
What are Core Web Vitals, in plain English?
Core Web Vitals are Google's three user-experience measurements: LCP (how quickly the main content appears), INP (how fast the page reacts when you tap or click), and CLS (how much the layout jumps around while it loads). They are a ranking signal — and slow, jumpy pages lose visitors regardless of rank.
We diagnose vitals with real-user field data, not just lab scores, then fix causes instead of chasing numbers: oversized images, render-blocking scripts, layout-shifting banners. Schema markup rides along in the same sprint — structured data that tells engines exactly what each page is, which also feeds the answer engines our AI-powered SEO service targets.
What’s in the kit
Concrete deliverables, logged where you can see them. Miss one, and that month is free.
Plans start at $850/month, month-to-month. See pricing.
- Full technical audit with a prioritized, plain-English fix list
- Core Web Vitals diagnosis and remediation — LCP, INP, and CLS
- Crawlability and indexation cleanup: robots.txt, XML sitemaps, canonicals, redirects
- Schema markup (structured data) for pages, services, FAQs, and articles
- Site architecture and internal-linking design that channels authority
- Duplicate-content and crawl-budget triage
- Mobile rendering and page-experience checks
- Ongoing monitoring, so fixed stays fixed
How we work
Four steps, run on repeat, every deliverable logged where you can see it.
- Step 01
Crawl the territory
We crawl your site the way search engines do, then compare what we find against what's actually indexed. The gap between the two is where your visibility is leaking.
- Step 02
Prioritize by impact
Every issue is ranked by ranking impact and engineering effort. You see the whole list; we fix what moves the needle first, not what's easiest to invoice.
- Step 03
Fix or hand off
We implement changes ourselves or write surgical tickets for your developers — exact pages, exact changes, acceptance criteria. Nothing dies in a backlog.
- Step 04
Verify and log
We re-crawl, re-test vitals, and confirm indexation after every fix. It isn't done until the data says it's done — and the log is yours to inspect.
Want the deep dive? Read the full method.
See the tracking methodology in the field
Sasquatch Sightings are our public case files — real businesses analyzed step by step, named as teardowns. See exactly how we track a technical problem in the wild before you ever hire us.
Questions from the trail
How long does technical SEO take to show results?
Crawling and indexation fixes can register within weeks as search engines revisit your pages, while Core Web Vitals and architecture improvements typically compound over two to three months. We never guarantee rankings — nobody honest can — but every fix is logged, so you can connect changes to outcomes yourself.
Do I need technical SEO if my site is brand new?
Yes — a new site is where technical SEO is cheapest to get right. Launching with clean architecture, fast pages, and correct indexation means never paying to untangle them later. Much of the expensive technical work we do is undoing decisions made in a site's first month.
Will you work with my existing developers?
Happily. We can implement fixes directly or write specific, testable tickets for your team — exact pages, exact changes, and acceptance criteria included. You choose how hands-on we are; either way, every deliverable lands in a log you can check any time.
Find out what’s blocking your site
The free SEO audit starts with a technical crawl of your site — real findings, plain English, no obligation. Worst case, you learn exactly where you stand.
We reply within one business day. We never guarantee rankings.