Tracking the Sasquatch
We ask clients to trust our reporting — so we report on ourselves first. This page publishes this website’s own measurable performance. No cherry-picking: the numbers update with every deploy.
Consider it case study #1 of our own method: the subject is this site, the field notes are below, and the reporting format is the same one our clients get. If we can’t keep our own site fast, findable, and honestly measured, you shouldn’t pay us to do it to yours.
How fast is this site in the lab?
Lighthouse runs against key routes on every deploy — performance, accessibility, best practices, SEO, plus LCP and CLS. The same scores we’re graded on for client work.
First measurement publishes with the launch build.
This slot never shows a number we didn’t measure. When the launch pipeline runs, the scores land here — dated, unrounded, and permanent.
Your visit, measured right now
Lab numbers are a controlled expedition. This slot measures the page you are actually on, in your browser, on your connection.
- LCP
- measuring…
- CLS
- measuring…
- INP
- interact to measure
What do LCP, CLS, and INP actually mean?
LCP (Largest Contentful Paint) is how long the biggest thing on screen takes to show up. CLS (Cumulative Layout Shift) is how much the page jumps around while loading. INP (Interaction to Next Paint) is how fast the page reacts when you tap or click.
Google calls these Core Web Vitals and folds them into ranking. We call them the difference between a sighting and a story about one — which is why they’re measured on your visit, not just in our lab.
What do we commit to publishing here?
The same accountability we sell. Each entry below is a standing deliverable for this page — logged, dated, and kept even when the numbers are unflattering.
| What we publish | Cadence | What it contains |
|---|---|---|
| Deliverables log | Monthly | Every page shipped, fix deployed, and report sent for this site — the same log format every client gets. |
| Lab scores | Every deploy | Lighthouse performance, accessibility, best-practices, and SEO scores for key routes, plus LCP and CLS. |
| AI-visibility notes | Monthly | Whether AI assistants mention SEO Sasquatch when asked about Seattle SEO agencies — recorded honestly, including the months they don’t. |
| Misses and corrections | As they happen | When a number drops or a deliverable slips, it gets written up here — not quietly deleted. |
Why go this far? Because we’re a new agency without a shelf of client logos, and we think that’s an argument for more evidence, not less. The rest of the proof lives in our field teardowns and the complete sample audit. We never guarantee rankings — we guarantee the work and the reporting, and this page is where that guarantee is enforced in public.
Want your numbers tracked like this?
Every client gets this exact reporting treatment: measured, dated, and readable by humans. Start with the free audit and see your baseline.