Notes from the deep woods of search: what we see on the trail, what actually moves rankings and AI citations, and which campfire stories to stop believing. An SEO blog written for business owners, not algorithms.
AI Overviews, ChatGPT, and Perplexity now answer before anyone clicks. What zero-click search changes, why being cited is the new ranking, and how to structure pages that answer engines quote.
· 5 min read
Seven SEO campfire stories, debunked: paying Google for rankings, daily posting, dead keywords, guaranteed #1 spots, one-time fixes, AI killing SEO, and the more-pages-is-better trap.
· 5 min read
Good businesses go invisible for boring, fixable reasons. A field-tested survival guide covering indexation, page titles, Google Business Profile, reviews, and site speed — in priority order.
· 5 min read
The free SEO audit applies everything in this log to your website — indexation, titles, speed, and whether AI engines can see you at all. Plain findings, no obligation.
