Notes from the deep woods of search: what we see on the trail, what actually moves rankings and AI citations, and which campfire stories to stop believing. An SEO blog written for business owners, not algorithms.
No office, no storefront, no problem — mostly. How service-area businesses set up Google Business Profile honestly, hide the address, and still win the map pack.
· 4 min read
Seattle SEO pricing decoded: what agencies typically charge, why the quotes vary so wildly, what each budget level actually buys — and our own published prices for comparison.
· 4 min read
Ads buy visibility by the day; SEO builds it by the month. An honest comparison of costs, timelines, and when each wins — from an SEO agency that will tell you when to run ads.
· 4 min read
AI Overviews, ChatGPT, and Perplexity now answer before anyone clicks. What zero-click search changes, why being cited is the new ranking, and how to structure pages that answer engines quote.
· 5 min read
Seven SEO campfire stories, debunked: paying Google for rankings, daily posting, dead keywords, guaranteed #1 spots, one-time fixes, AI killing SEO, and the more-pages-is-better trap.
· 5 min read
Good businesses go invisible for boring, fixable reasons. A field-tested survival guide covering indexation, page titles, Google Business Profile, reviews, and site speed — in priority order.
· 5 min read
The free SEO audit applies everything in this log to your website — indexation, titles, speed, and whether AI engines can see you at all. Plain findings, no obligation.
